If you're in real estate or just keeping an eye on the market, here's something you'll want to know: over 10,000 potential buyers visited the Real Estate Database (RED) within each month of February, March, April and May, searching for properties to rent or buy in Uganda. Yes, you read that right, ten thousand! And that's only counting the RED plartform, It doesn't even include other major related platforms like Lamudi.co.ug or Realtor.ug.
So what does this mean for you?
Whether you're a property buyer, agent, broker, realtor, investor or just someone trying to understand where the market is headed, this kind of traffic is gold. But before we dive deeper, a quick heads-up: July tends to be a slow season. The RED stats from 2023 and 2024 tell the same story. But don't worry, things usually pick up again in August and September, so the best is yet to come.
Where Were People Searching?
We took a close look at the data, and here below are the top most visited locations for 3 bedroom houses on RED during the months of February, March, April and May. If you're looking for property or listing properties in any of these areas, you're definitely in the spotlight:
Kira, Namugongo, Gayaza, Kitende, Nansana, Najjera, Matugga, Kyanja, Bulenga, Seeta, Kololo, Muyenga, Naalya, Naguru, Buloba, Bweyogerere, Kisaasi, Seguku, Ntinda, Kyaliwajjala, Bwebajja, Sonde, Kasangati, Kiwaatule, Munyonyo, Kawanda, Dubai, Namulanda, Nkoowe, Bugoloobi, Garuga, Entebbe, Buziga, Mpererwe, Mbuya, Bukoto, Kireka, Bbunga, Bweya, Buwaate, Kulambilo, Kajjansi, Namusela, Nakweelo, Kakiri, Bujuuko, Kasengejje, Kigo, Nsangi, Mbalwa, Nasuuti, Bukeelele, Mutungo, Kungu, Luzira, Lweza, Lubowa, Zana, SouthAfrica, Nansansa, Kijabijo, Nabbingo, Kiwenda, Kiwanga, Butabika, Kawuku, Kyengela, Nalumunye, Buddo, Kyebando, Busiika, Kawempe, Jjoggo, Nkumba, Makindye, Busukuma, Nakasero, Mengo, Manyangwa, Kansanga, Mutundwe, Kisowela, Kisugu, Bulaga, Nyenje, Katale, Nsasa, Kanyanya, Gombe, Katalemwa, Kiwango, Bulindo, Bajjo, Kavumba, Kitovu, Naluvule, Salaama, Kyaliwajjalaa, Kiteezi and Bukasa
Each of these links on RED showcases 3 bedroom houses arranged in order of price from the cheapest to the most expensive (EOE), and even if you're not listing there (yet), it gives you a great sense of where buyers are actively looking.
What Kind of Properties Are in Demand?
Buyers weren't just browsing aimlessly, they were zeroing in on very specific property types. Below is a quick list of the most viewed property types, arranged by price from the least (cheapest) to the most expensive (EOE):
Bungalows, Residential plots, Storyed houses, Mansions, Rental units, Apartment blocks, Apartments, Villas, Commercial plots, Agricultural plots, Cottages, Shell houses, Condominiums, Duplexes, Hotels, Commercial blocks, Schools, SemiDetached houses, Shops, Industrial plots, Multipurpose plots, Town houses, Warehouses, Farms, Recreational plots, Penthouses, Beaches, Resorts, Joint investment land, Guest houses, Office Space, Flat shares, Restaurants, Saloons, Factories, Maisionettes, Multipurpose spaces, Studios, Hotel rooms, Hostels, Hospitals, Petrol stations, Islands and Stone quarries.
If you have any listings in these categories, now's the time to upload them into the RED.
How to Make the Most of This Traffic.
Here's the deal: traffic is great, but conversions come from regular and consistent follow-ups. And not just the recent ones. At RED, we always remind agents to follow up on every inquiry and qualified leads, not just the ones who contacted you in the last few weeks. Some prospects take longer to decide, but they're still interested. Consistency matters.
To keep that momentum going, RED also runs re-targeting campaigns, sending out emails to all those 10,000+ monthly visitors to remind them of the properties they viewed. This gives you a second (and third) chance to get back on their radar.
My Final Thoughts.
If you're already using RED to list your properties, awesome. But make sure you're using it strategically. Keep your listings updated, follow up like a pro, and take advantage of RED's built-in marketing tools to keep your properties in front of serious buyers.
If you're not on RED yet ... well, what are you waiting for? Let's turn all that traffic into closed deals.